ICOR is a holistic beauty brand focusing onwater. The brand name ICOR comes from the meaning of "treasure" in Ainu language. Water is irreplaceable for nature and people.

The best water source selected by ICOR isthe snow-melt spring water of Mt. Yotei in Niseko, Hokkaido, also known as "Ezo Fuji". The spring water, which has been slowly purified through a natural filter over a period of 70 to 80 years, is ultra-soft water selected as one of Japan's 100 most famous waters. It is rich in minerals, weakly alkaline, and has a pH close to that of the human body.

All products are developed with the conceptof more than 90% natural ingredients. Create products that are less irritating to those with sensitive skin by avoiding additives such as petroleum-based surfactants, synthetic preservatives, and synthetic fragrances that burden the body. While incorporating naturally sourced and organic ingredients, carefully selected ingredients work firmly on the skin. Not tested on animals. Moreover, the whole product also has the concept of sustainable environmental protection, simple packaging, and no animal testing. ICOR's aspiration is to make everyone healthy physically, mentally and in the natural environment.